The bike company Specialized has just come out with a new line of bikes, called Globe bikes. Their idea behind this new branch is to give people bicycles that are an "extension of their lifestyles and personal taste rather than just a piece of sporting equipment." The bikes look nice. And their price point is that awful.
They are even doing a fixed gear bike called the Roll.
Along with their new bikes, to gain some popularity Globe is also running the Experience Project, which is like a contest to become a blogger for their site. As a reward for being chosen as a blogger Globe will you give you a bike that suits your lifestyle and need. A pretty neat concept to get more people involved as well as give people an opportunity to get a bike! Check it out more here.