Like Nike Id...

But for bikes instead. Now want to talk about a fun way to kill time at the job that you don't really want to be at... Pedal Mafia has a section called Pedal ID.

I just played around on there. And you can design your dream bike with custom frames, colors, any wheel from Aerospokes to B43s... Great color selections and more or less just a super fun idea. Take a screen shot and hang it on your ffridge so you can work towards that dream bike. They even have options for BMX bikes!
Here's what I made...simple but me through and through!